Re-defining the Role of Manufacturer
With over 70 years as a leading intimates manufacturer supplier, Gelmart is a partner to the world’s largest retailers.
Industry-leading Brand Builder, Retail Partner, & Innovator
- 70 years as a leading intimates manufacturer supplier
- Created first-ever sustainable bra pad, made from sugarcane: the SugarCup™️
- Incubator of direct-to-consumer lifestyle brand, LIVELY, which launched in early 2016 and sold to Wacoal in 2019
- Top notch design and product development, led by distinguished industry veterans
- Partner to the world's largest retailers; launched an exclusive sustainable brand, kindly, with Walmart in Fall 2021
- Proven industry track record: Walmart Vendor of the Year 2001, 2002, 2004, 2011, 2013, 2018; 2019 FEMMY Award Winner, Manufacturer of the Year
- Brand experts with proven track record of building and designing private label, proprietary and licensed brands
- Owns vertical value chain from manufacturer to consumer (owned and operated factories in China and Philippines) with touchpoints across the entire supply chain from material sourcing to warehousing and logistics
Our History
1952
Gelmart was founded by the Nasser family as the Philippine American Embroideries Company, manufacturing embroidered handkerchiefs: one of the first companies to produce goods overseas for the US market.
1955-1960
Expanded into other categories including apparel and accessories, hats, gloves and children's wear.
1960
Philippine manufacturing operations shifted to become fully vertical, bringing all phases of the supply chain under one roof. The Nasser family then purchased Gelmart Industries, an established bra manufacturing company. Became the largest manufacturer in the far east with over 15K workers.
1970's-1980’s
Explosive growth at Gelmart, forging partnerships with Walmart, Kmart and Sears. Gelmart manufacturers across the complete spectrum of apparel: childrenswear, ladies dresses, jeans, bras, foundation garments, gloves, socks, etc.
1980's-1990's
Global expansion, opening manufacturing in Egypt, Haiti, China, Indonesia and India
2011
Board of directors appointed Yossi Nasser as president and CEO
2012
Opened an office in mainland China equipped with a product development and sourcing center, and a state-of-the-art sample room
2013
Launched disruptive $3.98 retail bra for Walmart
2015
Gelmart co-founds and incubates LIVELY, a D-T-C lifestyle brand
2017
Opened two manufacturing facilities in the Philippines, WeLively and STP
2018
Successfully launched the Feather Bra on QVC
2019
LIVELY acquired by Wacoal Holdings, the second largest intimates brand in the world
2021
Partnered with Walmart on exclusive sustainable brand, kindly. Patented the first-ever sustainable bra pad, the sugarcup
2022
Licensing 3.0: Launched Adored by AdoreMe in Walmart
Our Brands
Gelmart International has designed, developed, and produced over 1.25 billion units in underwear, bras, and shapewear for the world's biggest retailers and brands. What’s more: we have proven track record in designing and building brands.
Our partners include:
Retail Partners
Our Supply Chain
Gelmart has invested heavily in supply chain resources, by recently opening up production facilities in China and the Philippines. Through careful and on-going attention to procurement, social responsibility, manufacturing, oversight, QA, and cost management, along with extensive and direct relationships with raw material suppliers, we proudly deliver programs that offer the most value, design, and potential in the marketplace.
