Design/Merchandising and Product Development

Gelmart places extraordinary emphasis on Design, as well as Product Development and Merchandising, to support the company’s initiatives. Our mission is to design and develop product that is innovative, solution-oriented, trend-right, and value-driven. Function and Fit are our foremost priorities. Each style incorporates specific features and benefits. Our designers are challenged to ask themselves, “How or why is this product relevant?” and “Does this product provide a solution, meet a need, or fill a niche or void?” The products are developed using the best available materials to add the most possible value to the garment. Our team works in close partnership with the company’s overseas sample room to expedite the design and development process.

Gelmart strives to be at the forefront of new technologies and innovation. The design team travels overseas on a regular basis to work face-to-face with suppliers of raw materials and with our sample room technicians. We invest deeply in research and development. By utilizing numerous tools and resources and implementing strategic methods of execution, we are able to streamline processes, which translates into increased speed-to-market and added value to the consumer.

Our Design team collaborates with our Sales and Marketing teams to merchandise the appropriate product for each account. Every proposal is tailored specifically to each customer, taking into consideration product assortment, voids in assortment, retail prices, target consumer, and selling trends. We utilize various resources in our market research such as trend services and consumer data reports. We also do competitive shopping, travel domestically and internationally, and analyze sales reports. Gelmart is able to react quickly to changes in style trends and sales trends; and most importantly, we can anticipate them.

Finally, Gelmart’s technical designers guarantee that each garment is executed correctly. All product goes through several stages of internal inspection before being approved for bulk production.