Press

February 18, 2021

DTC Holding Company Eyes Expansion with Gravity Acquisition

"Intimates manufacturer Gelmart, for example, launched its own DTC investment arm earlier this month, after helping incubate Lively. Its aim was to not only provide funding, but also expertise around manufacturing and supply chain."
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February 16, 2021

In Fashion's Global Supply Chain, a Ruthless Race to the Bottom

"Gelmart, known for its white-label products, has set up a venture arm for new or up-and-coming brands looking for funding and technical know-how. Unlike many suppliers left high and dry by a dramatically changing retail landscape, Nasser sees opportunity and leverage in the fast-paced demands of digitally native brands."
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February 2, 2021

Amid Declining Department Store Sales, Private-Label Manufacturer Gelmart Launches DTC Incubator

Both finding and filling white space in the crowded fashion market are difficult, so 70-year-old lingerie manufacturer Gelmart is teaming up with entrepreneurs to bring their ideas to life. On Tuesday, Gelmart announced FullStride Ventures, a brand incubator and venture arm set to launch two brands this year. Later this month, it will kick off WKND Nation, a style-infused leisure line meant to easily transition from weekdays to the weekend. It will follow-up with a third brand in the fall that will focus on ?elevated, sustainable and affordable basics,? according to the company. Through FullStride Ventures, Gelmart will incubate its own brand concepts within or adjacent to the lingerie and loungewear categories. It will also provide outside startups with investment, plus infrastructure and operational support, as needed. Its offerings include supply chain management, design and product development, marketing and retailer connections. DTC brands in Seed and Series A investment stages will be the focus.
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February 2, 2021

How This Intimates Power Player Incubates Next-Gen DTC Brands

"Private-label intimates manufacturer Gelmart International is set to expand the brand portfolio of its company-owned incubation arm, FullStride Ventures, which provides startups with funding and vertical supply-chain options."
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February 2, 2021

Why a Manufacturer is Launching a DTC Investment Arm

"70-year-old intimates manufacturer Gelmart International on Tuesday launched a brand incubation and venture arm, FullStride Ventures, as an alternative to traditional VC funding."
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February 2, 2021

Amid Declining Department Store Sales, Private-Label Manufacturer Gelmart Launches DTC Incubator

"On Tuesday, Gelmart announced FullStride Ventures, a brand incubator and venture arm set to launch two brands this year. Later this month, it will kick off WKND Nation, a style-infused leisure line meant to easily transition from weekdays to the weekend."
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November 2, 2020

'It's going to be hell': How Brands are Preparing for the Logistical Nightmare of Holiday Shipping

"Gelmart has been keeping its facilities open practically 24/7 so that carriers can pick up and deliver goods at non-peak hours like on the weekend and late at night."
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October 23, 2020

Yossi Nasser of Gelmart: The Future of Retail in the Post Pandemic World

"Gelmart has gone through a significant turnaround, generating revenue growth of double digit multiples, that has enabled the company to become the largest private label player in the industry, to retail partners such as Target and Walmart."
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May 29, 2020

How to Avoid the Next Supply Chain Shock

"[Gelmart] is doubling down on investments it's made in the Philippines and looking at longer-term investments in high-tech manufacturing nearer to its core US market."
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May 7, 2020

Lively's Factory Dishes on Gen Z Coronavirus Buying Trends

“"With certain trends upticking, like lounge wear and bralettes, we've been able to re-juggle our factory lines in the Philippines to respond to the demand changes we've seen since the start of this pandemic. We've been able to flex where we produce and where we are finding materials based on the already embedded diversity of our network."
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April 30, 2020

Where Should Fashion Brands Manufacture Now?

"Having the supply chain flexibility to reshore to China now, while Bangladesh and India are experiencing lockdowns is key."
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April 30, 2020

Diversifying the Supply Chain Has Become More Urgent and More Difficult

"If you are not diversified, it's going to be a really difficult time."
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April 26, 2020

Fashion Production's More Flexible Future

"Gelmart International Industries, a manufacturer of lingerie and loungewear brands including French Connection, Lively and Samantha that sell at retailers including Target and Hudson Bay, is looking more closely at its most flexible production model: two factories in the Philippines that make its Lively brand goods."”
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April 22, 2020

Who Has the Cleanest Underwear?

"Even if a product is 100 percent sustainable and recyclable, the process to get that product made and the process to get that product shipped to the consumer, is not a sustainable process."”
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April 20, 2020

The Future of Shapewear Might Be a Stretch

"The opportunity then lies in shapewear that can be worn as both innerwear and outerwear, or even daywear."
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April 9, 2020

Underwear Brands are Seeing a Sales Uptick in the Age of Self-Isolation

"Comfort-driven styles are going to continue to outperform others over the next three to six months. Comfort, wire-free products are going to be the dominant style for a while."
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April 8, 2020

The Consumer After COVID-19

"Good for your body, good for everything will continue to be sticky. Health is the new wealth. And it's not just the product, but the process to get the product into the consumer's hand, that needs to be sustainable."
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April 1, 2020

Fashion's Supply Chain Disruptions: What You Need to Know

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March 30, 2020

Fashion's Supply Chain Disruptions: What You Need to Know

"These employees are extremely crucial to us."
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March 17, 2020

How DTC brands are updating processes amid store closures

"Big companies like Gelmart International are looking for ways to make short-term changes that will also suit them well in the long term, and DTC brands, closing their stores, have a similar opportunity."
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March 16, 2020

The coronavirus is proving a catalyst for fashion companies to expedite long-term plans

“The company has been looking to lessen its reliance on China and other suppliers, diversify its manufacturing geographically and bring more raw material production in-house.”
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March 11, 2020

Does Sex Still Sell?

“"Today, sex alone doesnt sell -- sexual confidence, empowerment, positivity and wellness does. We have changed the narrative to be personal, not about the act of pleasing others. I don't think the change has a negative impact; the conversation has changed, the marketing has changed and a new generation of consumers have embraced their sexuality, bodies, and honesty in conversation."”
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